The
Grand Budapest Hotel is a 2014 comedy
film directed
by Wes
Anderson. This poster can be seen as postmodern as it is heavily
influenced by the 1930's, especially through the way all of the
characters look. Each of the characters are on a key label to signify
the hotel, the characters are also being represented as 'objects'
that make up the hotel as this is playing on the postmodern technique
of irony. The reason this is irony as all characters are being shown
as equal on the poster, despite them being of different levels of
hierarchy in the film itself, this is very typical of directors who
play on postmodernism, especially when a serious topic of war time is
involved.
Pastiche
is also used within this poster as it slightly resembles a Guess Who
board by how the characters look with 'mug shot' looking pictures
with their names below. This is because the majority of the story is
about a character trying to prove his innocence and proving who the
culprit is, so again this plays on the pastiche of 'Guess Who'.
The
poster also includes historiographic
meta-fiction
as the hotel is probably based on a real hotel that was thriving back
in the 1930's and also looks like a dolls house. This also
incorporates hyper-reality because the hotel looks like a real hotel,
despite it being completely fictional. All of these characters are
strong stereotypes of the 1930's so this humour is showing you that
the poster is purposefully not serious which is typical of post
modern texts.
Before and After Editing
This is a screen shot of my shot from zoom into my bathroom window, the lighting outside was from a yellow bulbed street light.
When I edited this shot I cut some of the blur from the end as I felt it dragged on too much. The video animation for this clip consisted of: using the 'glory' filter, which gave it the white look and took away a lot of the orange. The next process was a zoom in the centre to give it a pinched and more distorted look. I then used the trim and transform tool to enhance the zoom. Finally, I then distorted the four corners to make the clip look less boxy.
This shot was filmed through a window inside the house where most of my other footage was filmed, I used my zoom on the camera to do it and it was originally just a text shot but looked effective once I had edited it.
To achieve this final look I began by cropping down the clip as it dragged on a bit, I also altered the speed of the clip to add to the pace of my trailer. After this I added two filters to the clip to make it fit in with my house style of my trailer which were called artifacts and dream. I then again used transform and trim to enhance the zoom on the clip. Finally, I reused the distortion FourCorners to soften the clip so it didn't look too boxy and I also altered the opacity for this effect as well.
Current editing for trailer
For my trailer I have found that after a few weeks of editing, the pace of my trailer is not where I would like it to be. Not all of footage is in yet and I still have some re-filming to do, so when I have done this it will add more of a storyline to my trailer as well as making it look less repetitive. I am very pleased with how well my chosen soundtrack is editing. despite it effecting the pace however, I can introduce a more upbeat soundtrack later on in my trailer when I have found something that works well. One element of my trailer that I will focus on when filming is the continuity, so I will ensure that both of the girls will appear the same as they do in my current footage to avoid confusion of the footage being from multiple days. However, I will change their appearance for some of the filming especially when I shoot in a different location to enhance the narrative.
Due to some of the footage I have originally shot, I found it was unsuitable to be used for my trailer so I have decided to reshoot it. Also the original plot for my trailer has developed more which has caused me to change some elements of it. This was due to some of my original ideas proving difficult to portray through filming and editing, for example, the 'glowing' of the mysterious box had to be scrapped due to my experience with final cut and photoshop being too little to effectively portray this effect.
The imagery on the magazine cover is actually illustrations and painted images and therefore, it shows that this magazine cover is partly unconventional. The typography that has been used for the headline story and cover stories are written in Gothic fonts which makes it more appropriate for the genre and theme of the magazine. We are instantly able to tell what genre this magazine is by looking at the colours, images and the typography used within the magazine cover. The changes in the colour of the typography allows us to understand the importance of the text and the text that is aimed to attract the readers’ attention first.
There is a barcode at the bottom of the left hand corner of the magazine cover, this is a code that is conventional as it is placed at the front of the magazine. Some magazines tend to have the barcode at the back of the magazine or within the magazine, however by having the barcode elsewhere makes it harder for the reader to find it straight away and this may put them off if they’re planning to buy the magazine in a rush. There is the price and the issue number near the barcode which also helps the reader identify the information that is needed.
There is no use of synergy on the cover of the magazine regarding social networking sites such as Facebook or Twitter, which is a disadvantage as some people may be more interested in viewing the updates on social networking sites rather than on paper. However, there is the website link included on the cover of the magazine which is useful for people wanting to view some of the content online as anyone can access the information through cross-media convergence.
