Mama Poster Analysis

Colour -

The chosen colour scheme relates well to the horror genre, which is what this film is. The theme seems to give off a paranormal disturbance vibe. This is because the darker blacks, browns and and grey's connote mystery and the fear of the unknown, which is the theme of the film. These colours are a strong contrast of the pale white girl and makes her stand out as the main character. White typically connote innocence and this high key lighting is showing this. The white writing on the title of the film could connote a 'ghost' theme within the film, linking in with the paranormal disturbance again and the fear of the unknown.

Typography -

The use of sans serif font style makes the writing stand out and make more of an impact on the audience. The sans serif font may be more conventional within the horror genre as this genre is used to make an impact on the audience by triggering their attention and emotions, so this font links in with the genre by making a statement. The size of the title helps it stand out and be one of the first things that you see, allowing the audience know what the film is called.

Main Image -

The character in the centre of the image appears to be wearing old, worn out clothing. This could indicate that something tragic has happened to them, telling the audience that this is an intrging horror film. The costume worn by the other character gives you an indication that they are young, showing them to be vulnerable and isolated. The shot type is a mid-shot, but her facial expression expression still clearly strike fear and intrigue into the audience. It also allows the audience to see that the younger character is holding the anonymous characters arm, indicating towards what the plot of the film, and the relationship of these two characters. The mid-shot also allows you to see the costumes that the characters are wearing and the audience can relate this to the horror genre, as rags are typical of horror's. This shot does not show the face of one of the characters so this creates a mysterious atmosphere, as the audience are unaware of what the character actually looks like.

Layout -

Because one of the characters is highlighted, this signifies their importance within the film. The highlighted character on the right uses the rule of thirds, which stresses on her vulnerility, linking again to the genre as she appears to be afraid. The film title is in the conventional position as it is in the centre third of the page.

Hook -

The writing at the top of the page is conventional as it is commonly used to attract larger audiences. This wider audience would come from fans of Pans Labyrinth as they might think this film is similar if it has the same people working on it.

Language -

The use of the phrase 'A mothers love is forever' link to the title as the title is slang for 'mother', it also gives audiences an intriguing insight into the plot of the film. This phrase also gives a mysterious tone to the poster and film, linking in with the genre again.

Conventions of Genre (mise-en-scene) -

The dark colour scheme is conventional within the horror genre as it links to mystery and fear. The chosen shot type is also typical of the horror genre as it connotes isolation, fear and innocence. The facial expression from the character reinforces this. The costumes worn by the characters are conventional as the rugged, worn clothes bring in an element of mystery as the audience will attempt to depict what happened to these characters.

Conventions of Form -

The hook at the top of the poster is conventional as it is there to attract a wider audience as this film is the first of its kind so it doesn't already have an existing fan base or audience. The sans serif fonts and the colour are conventional as they stand out from the main image to give a greater impact on the audience by capturing their attention. A character being in the centre of the poster is conventional as it draws attention towards is by using the rule of thirds technique to show what the key elements of the plot.